Why Pedestrians and Drivers Need to be Aware NOW More than Ever

Pedestrian Safety

It’s fall, which means darker days and colder, wetter weather. It’s no surprise, then, that nearly double the pedestrians are injured by vehicles from November to January than from June to August.

Mother Nature is not the only one playing a role in this. Drivers and pedestrians have to take responsibility, too. ICBC has found the following are the leading causes of crashes with pedestrians from the drivers’ standpoint.

  • Distracted driving
  • Failure to yield right of way
  • Poor weather conditions

Okay, so what can drivers do? Well, makes sense to start with eliminating the top three causes stated above. So…

  • Avoid distractions (ie. leave the phone alone!)
  • Respect and protect pedestrians by being prepared to yield, especially in poor conditions
  • Take extra time to look for pedestrians before turning

What can pedestrians do?

  • Make eye contact
  • Wear bright, reflective clothing
  • Stay focus on the road and be aware of surroundings

In partnership with the BC Coroners Service, police and provincial government, ICBC has put the spotlight on some startling numbers (see Page 12) while offering solutions to increase safety, all part of its annual pedestrian safety campaign. Take a look below.

Safety is up to all of us. Walking or driving, please take care out there.


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